At the event. (Photo/Kuang Ying, People's Daily)

The "Nihao! China" Asian Tour Operators' China Trip · Changsha was launched on August 23. The event was hosted by the Bureau of International Exchanges and Cooperation of the Ministry of Culture and Tourism, and organized by the Changsha Municipal Bureau of Culture, Tourism, Radio, and Television and Trip Group. Nearly 40 representatives of Asian tour operators from 10 countries, including Japan, South Korea, and Singapore, were attracted to Changsha for a 3-day inspection tour.

An exhibition and interaction area featuring Changsha's intangible cultural heritage was carefully arranged at the event. Asian tour operators were shown traditional skills such as Hunan embroidery, Changsha Kiln Tongguan ceramic firing skills, Liuyang Xiabu cloth making skills, and Changsha nut carving. Through visiting exhibitions and having interactions, the guests experienced the unique charm and fun of Changsha's intangible cultural heritage in an all-round and multi-angle manner.

"This activity has built a bridge of communication and cooperation among tourism industry practitioners in Malaysia and Changsha," said Goh Hock Gin, chairman of the MATTA Malaka Chapter and managing director of the Bel Travel & Tours Sdn Bhd. He highly praised the charm of Changsha and looked forward to strengthening communication and expanding cooperation through this event to jointly promote the prosperity of the tourism industry.

Leo Zhang, vice president of Trip Group and general manager of the group's Department of Government-Cooperation, said that the group will rely on its industry advantages and conduct in-depth cooperation with Asian tour operators to attract tourists for Changsha's cultural tourism industry, create customized tourism products, and show the unique charm and cultural vitality of Changsha to the world.

During the event, a page themed "Happy Changsha, Charming Star City" in both English and Chinese was launched simultaneously on the Ctrip APP and the English site of Trip Group. The page fully demonstrated Changsha's rich tourism resources and unique charm to tourists from all over the world, and sincerely invited them to embark on a wonderful tour of Changsha.

Thanks to China's optimized entry policies, the number of tourist visits received by Changsha and the tourism revenue in the city in the first half of 2024 increased 15.99% and 18.71% respectively compared to the same period last year. Through the trip, Changsha is actively expanding the Asian market, using cultural tourism as a bridge to promote economic cooperation and attract more international tourists to savor its unique charm.

責(zé)編：王柯灃

一審：王柯灃

二審：唐煜斯

三審：秦慧英

來(lái)源：長(zhǎng)沙市政府門(mén)戶(hù)網(wǎng)站